Krane Digital’s Holistic Recruitment Strategy

A Guide to Attracting Top Talent

At Krane Digital, we understand the challenges companies face in finding and attracting the right talent, especially in the construction industry. That’s why we’ve developed a comprehensive, results-driven approach to recruitment that leverages creative media, targeted marketing, seamless technology integration, and precise analytics.

01
Understanding Your Needs

When a company partners with us, we begin by gaining a clear understanding of the role they need to fill.

Qualifications & Skillset:

We work closely with you to identify the qualifications, skillset, and experience required for the position.

Tailored Approach:

Every strategy is customized to fit the unique needs of the role and your company.

02
Capturing Relevant Content

Our team goes into the field to capture compelling media that portrays the roles you are hiring for.

Authentic Representation:

We film and photograph real workers performing similar tasks, ensuring the content resonates with prospective candidates.

High-Quality Visuals:

The resulting videos and images authentically showcase the work environment, team dynamics, and the job itself.

03
Building Targeted Paid Ad Campaigns

Using the media we capture, we develop comprehensive paid ad campaigns designed to attract your ideal candidates.

Precise Targeting:

We use advanced audience targeting techniques to reach candidates with the qualifications and interests that align with your needs.

Engaging Content:

Our campaigns are crafted to highlight the benefits of the role and your company’s culture, compelling candidates to take action.

04
Custom Landing Pages

Each campaign links to a custom-built landing page tailored to the specific position.

Detailed Job Information:

The landing page includes critical details such as:

  • Job benefits
  • Required qualifications
  • Salary and perks

Streamlined Application:

A built-in form allows candidates to easily submit their information.

05
Seamless CRM Integration

The application process is fully integrated into our proprietary CRM system.

Automatic Database Entry:

Once a candidate fills out the form, their information is automatically added to the hiring database.

Real-Time Notifications:

Hiring managers receive instant notifications with the candidate’s basic details for a quick review.

06
Candidate Nurture Sequence

To ensure no talent slips through the cracks, we’ve designed a nurture sequence that keeps candidates engaged.

Follow-Up Communication:

Each candidate is added to an automated email and SMS sequence designed to:

  • Provide additional information about the role
  • Reinforce the benefits of working with your company
  • Encourage them to schedule an interview

Increased Conversions:

This ongoing engagement helps convert more prospects into actual interviews

07
Analytics and Reporting

We provide detailed analytics reports to ensure complete transparency and allow you to measure the effectiveness of your recruitment campaigns.

Ad Spend Tracking:

See exactly how your advertising dollars are being spent.

Application Metrics:

Track the number of applications submitted and pinpoint where your best candidates are coming from.

ROI Analysis:

Gain insights into the return on investment for each campaign and the quality of candidates generated. These reports empower you to make data-driven decisions and continually refine your recruitment strategy.

Our approach combines creativity, strategy, technology, and analytics to make recruitment in the construction industry seamless and effective. By managing every aspect of the process—from content creation to candidate engagement and performance tracking—we help companies attract and secure the top talent they need to succeed.  With Krane Digital, you can focus on what you do best while we handle the recruitment process from start to finish. Let us help you build a stronger team, one candidate at a time.